Selaví
C’est la vie
Webdesign
Development
Business Website
Wine Store Branding
- The first of all was important for us to create strong brand identity capable to communicate client’s perceptions. More important was to meet expectations of customers in terms of quality, reliability and create trust and loyalty in this brand. Name Selaví is Slovak phonetic script of French saying: C’est la vie (That’s life) what is claim of this brand. In Slovak language we can say that Name and Claim of brand create nice play of words.
- To render thoughtful mood what you have while drinking wine and looking at beautiful countryside through the visual identity of brand. To create naming reffering to wide range of wine tastes and life tastes as well! The whole idea is: All that matters is to enjoy the life. Important hint was situating wine stores to different environment for example historical hotel building and also modern shopping mall. Web design of Selaví heed to space what is the main key from flow to readibility. It meets the rules of simple navigation and obvious CTA buttons.
- Brand Identity, Art Direction, Design, Web Development